BOOKS OF THE WEEK

The New IQ
Use Your Working Memory to Think Stronger,
Faster, Better

Working memory – a bigger asset than IQ
By -  Tracy Alloway, Ross Alloway

About the Book 
Working memory – your ability to work with information – influences nearly everything you do.
What if you could find a way to better handle a hectic schedule or expertly manage risks? What if you could gain an advantage in climbing the career ladder or in sports? What if there were a way to improve your outlook on life, and face each day with more optimism and confidence? Tracy and Ross Alloway, leading experts, show how working memory is the key to all that and more. They present important and recent breakthroughs in the field, including research on how Facebook can become ‘Smartbook’, how working memory can improve your children’s marks, how it changes as you age, and how working memory is linked with ADHD, autism, dyslexia, and Alzheimer’s.
But here’s the best news: You can improve your working memory! This book will give you three tests to find out how good your working memory is – and over 50 targeted exercises so you can sharpen it.
‘The New IQ’ offers unprecedented insight into one of the most important cognitive breakthroughs in recent years – a vital new approach to making your brain stronger, smarter and faster.

About the Authors :
Tracy Packiam Alloway, PhD, is the Director of the Center for Memory and Learning in the Lifespan at the University of Stirling, UK and the worlds leading expert on Working Memory. She is the author of several academic books about Working Memory, she has created the worlds first standardized Working Memory tests for educators, and she also writes a weekly blog, www.tracyalloway.com. Her work has been featured everywhere from the BBC and The Guardian, to ABC News, The Huffington Post, Salon and The Washington Post.
Ross Alloway, PhD, is the CEO of Memosyne Ltd, a company that brings cutting-edge scientific research to parents. His research, together with Dr. Tracy Alloway, has looked at high school students and adults to investigate the effect of social media like Facebook and Twitter on cognitive skills. Ross is also involved in cutting-edge research on brain training, and his work on the growth and decline of Working Memory over the lifespan, and the importance of Working Memory in education, has featured on BBC Radio and in the Sunday Times.
 ISBN No. : 9780007532957                                                        PRICE : Rs. 399.00 

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